Overview

Atkinson Consulting ("we," "us," or "our") operates marshallatkinson.com. This Privacy Policy explains how we collect, use, and protect information when you visit our website.

Information We Collect

We collect information in the following ways:

Information you provide: When you submit a form (such as the Shop Diagnostic, book downloads, speaking requests, or contact forms), we collect your name, email address, and any other details you enter.
Analytics data: We use Google Analytics 4 to automatically collect information about how visitors use our site, including pages visited, time spent, referring URLs, device type, and general geographic location. This data is anonymized and aggregated.
Cookies: Google Analytics uses cookies to distinguish visitors and track sessions. You can disable cookies in your browser settings at any time.

How We Use Your Information

To deliver content, books, or diagnostic reports you requested
To send email communications you opted into (such as newsletters or follow-ups)
To understand how visitors use our site and improve our content
To measure the effectiveness of our marketing

Google Analytics

We use Google Analytics 4, a web analytics service provided by Google LLC. Google Analytics uses cookies and collects data such as your IP address, browser type, pages visited, and time on site. This information is transmitted to and stored by Google on servers in the United States.

Google uses this data to evaluate use of our website and compile reports. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

For more information on how Google uses data, visit Google's Privacy Policy.

Email Marketing

If you subscribe to our newsletter or download a resource, your email may be added to our Zoho Campaigns mailing list. You can unsubscribe at any time using the link in any email we send.

Third-Party Services

We use the following third-party services that may process your data:

Google Analytics — website analytics
Google Search Console — search performance monitoring
Zoho Campaigns — email marketing
Stripe — payment processing for book purchases
Calendly — scheduling discovery calls

Data Retention

We retain personal information only as long as necessary to fulfill the purpose it was collected for, or as required by law. Analytics data is retained per Google's default retention settings (14 months).

Your Rights

You have the right to request access to, correction of, or deletion of your personal data. To make a request, contact us at the email below.

Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

Contact

If you have questions about this Privacy Policy, please contact us at:

Atkinson Consulting
marshall@marshallatkinson.com
marshallatkinson.com