Book Marshall Atkinson Today
Keynotes, workshops, and training for screen printing, embroidery, and decorated apparel teams focused on profitability, systems, leadership, and AI.
Speaker at major industry events and trade shows
Consultant to decorated apparel businesses worldwide
Creator of Shirt Lab and Midjourney Experience
Author of multiple industry-leading books
Who I Work With
I work with organizations and companies that want practical, actionable insight, delivered with humor and with easy-to-understand examples.
- ✓Industry trade shows and conferences
- ✓Equipment manufacturers and suppliers
- ✓Industry associations and member groups
- ✓Podcasts and media platforms
- ✓Private company events and leadership teams
- ✓Industry magazines and associations
Speaking Topics
Profitability & Pricing
- ✓How to price for profit in a competitive market
- ✓Understanding your numbers and margins
- ✓Why most shops struggle financially and how to fix it
Operations & Systems
- ✓Building a shop that runs on systems, not chaos
- ✓Workflow optimization and production efficiency
- ✓Eliminating bottlenecks and improving throughput
Leadership & Team Development
- ✓Creating accountability and ownership in your team
- ✓Hiring, training, and retaining great employees
- ✓Building a culture that performs
AI & The Future of Production
- ✓How AI is changing the art department
- ✓Using Midjourney for production-ready ideas
- ✓What shop owners need to understand about AI now
Industry Strategy & Growth
- ✓What's changing in the decorated apparel industry
- ✓Positioning your shop for long-term success
- ✓Avoiding common growth traps
Sustainability
- ✓Becoming a Sustainable Green Printing Partnership Printer
- ✓Learning how to build a sustainability program
- ✓How to use sustainability as an advantage for sales
Ways I Can Contribute
- ✓Conference Keynotes
- ✓Workshops and Training Sessions
- ✓Panel Moderator or Panel Participant
- ✓Webinars and Virtual Events
- ✓Podcast Guest
What You Can Expect
- ✓Clear, actionable content your audience can use immediately
- ✓Real-world examples from actual shop experience
- ✓No fluff, no theory-heavy presentations
- ✓Engaging delivery with practical takeaways
Who This Is a Good Fit For
- ✓Events that want practical, actionable content
- ✓Audiences made up of shop owners, managers, or production teams
- ✓Organizations focused on improving performance, not just filling time
Not a Good Fit
- ✕Theory-heavy or purely motivational sessions
- ✕Audiences outside the decorated apparel or production space
- ✕Events looking for generic business content
Speaking Inquiry
If you're planning an event and think I'd be a good fit, fill out the form below. I review every request and will follow up if it aligns.