Moving Past Disaster: The Power of "What If" with Marshall Atkinson
Moving Past Disaster author Marshall Atkinson shares his thoughts on using a key two-word question, "What If?", to brainstorm and build a better business by thinking about new possibilities and opportunities. Examples used include "What if customers subscribed?", "What if you need new skills?", "What if your customer values something that isn't based on money?", "What if you looked at a problem differently?", "What if you partnered with the competition?", "What if nobody had to travel?", "What
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