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VIDEOOperational Execution

On Fearing Thin Ice

September 16, 2019
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I want you to picture something in your mind. You are out on a frozen lake. It's bitterly cold. The wind is whipping by, and it's so strong it feels like needles stinging your face. You are trying to shuffle across the ice to the other side of the lake. About thirty seconds ago, you passed the halfway mark and can easily see the gently sloping shoreline that you want to reach. Then, like the sound of a gunshot, you hear CRACK! Your mind races as that only could mean one thing. Thin ice. The

On Fearing Thin Ice
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Get Marshall's newest articles, proven strategies, and practical ideas on profitability, leadership, operations, sales, pricing, and AI for decorated apparel businesses. Built from 33+ years of industry experience and helping more than 3,000 shops improve performance.