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INDUSTRY ARTICLEAI / Modern Tools

Sometimes You Need An Icon

August 1, 2026
BrandingProfitabilitySalesCustomer Service

You can use AI image generators like Midjourney to jumpstart the idea process on a project, especially for simple, iconic art. This article walks through 3 quick examples: a monkey, a gun, and a 1950s rocket ship. Type a short prompt, look at what comes back, and reroll it until the style points where you want it to go. Then download the winner, live trace or vector it in Illustrator, and finish it off with your own edits, type, and color. The AI does the doodling. You still do the thinking and the finishing work.

INDUSTRY ARTICLE

Sometimes You Need An Icon

"You get great results with almost no effort once you already know the outcome you want, because the real skill isn't running the software, it's deciding the idea before you type a single word."

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Get Marshall's newest articles, proven strategies, and practical ideas on profitability, leadership, operations, sales, pricing, and AI for decorated apparel businesses. Built from 33+ years of industry experience and helping more than 3,000 shops improve performance.

Free Shop Growth Insights

Get Marshall's newest articles, proven strategies, and practical ideas on profitability, leadership, operations, sales, pricing, and AI for decorated apparel businesses. Built from 33+ years of industry experience and helping more than 3,000 shops improve performance.