Glossary
Shop Terms by Marshall Atkinson
After 30 years and 3,000+ shops, I keep seeing the same problems in different buildings. When a problem keeps showing up, I give it a name. A name makes it easier to spot, talk about, and fix.
These are the terms I use with shop owners every week.
The Blind Yes
The Blind Yes is accepting an order, a customer, or a job without checking whether it fits your shop's capacity, pricing, or goals.
Read the full definitionSelective Capacity
Selective Capacity is the discipline of deciding ahead of time which work your shop will accept, so your limited production time goes to the jobs and customers that make you money.
Read the full definitionReturn on Intent
Return on Intent is what you get back from an investment when you pair it with a deliberate plan and the effort to work it.
Read the full definitionThe Invisible Spend
The Invisible Spend is the cost of an owner's time spent on low-value work someone else could do, paid for with the high-value work that never gets done.
Read the full definitionOwner Freedom Score
The Owner Freedom Score is the share of your shop's skills that someone other than the owner or a manager can do.
Read the full definitionThe Decorated Apparel Performance Framework
The Decorated Apparel Performance Framework is Marshall Atkinson's 5-pillar model for running a decorated apparel shop: Profit Clarity, Strategic Growth, Leadership Structure, Operational Execution, and AI.
Read the full definitionSeeing one of these in your shop?
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